Never be afraid to stick with what works.Īlthough a simple children’s board game, Candy Land is a genius brand that continues to appeal to millions decades after its creation. Candy Land is often the first game that kids will learn to play because it does not require reading to participate and there is no playing strategy involved, only simple following of directions. Young children and their families are still drawn to the rainbow ribbons of squares with tantalizing candy-themed adventures. Candy Land is a more than 70-year-old game that continues to sell over a million copies a year, so clearly the basics are still appealing. On the other hand, it is equally wise to stick with the fundamentals of what makes a brand work. 2020 saw the expansion of the Candy Land brand into the reality television space with a Food Network competition show hosted by Kristen Chenoweth that debuted in November and a complementary Food Network web series called “Inspired by Candy Land.”
Candy Land has even been made into an animated feature film in 2005. Not only does Hasbro produce several versions of the game, like a travel version, for example, but they have expanded into PC game versions and handheld electronic versions, as well. While it would be easy to consider Candy Land as simply a family board game and rest on the laurels of millions of copies sold, game owner Hasbro treats Candy Land as its own brand that transcends the genre. Creating unique characters and storylines gives your audience someone to root for and relate to. Game players remember these characters well, even long past childhood, because their appearances and stories are unique enough to stick with anyone who has played. Part of this game overhaul was the addition of characters with names and storylines, like Lord Licorice, Princess Lolly, and King Kandy. 2) Give your audience someone to root for.Īlthough Candy Land has been produced since the late 1940’s, the game was given a major overhaul in 1984 to turn it into the game many of us remember from childhood.
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